Automotive Monitoring

Mercedes-Benz didn't find much luck when it launched Maybach as a standalone brand in in the early 2000s. Poor sales of the ill-fated Maybach 57 and 62 sedans led to Mercedes axing Maybach in 2012. However, a new strategy to utilize Maybach as an ultra-luxury sub-brand of Mercedes was hatched with the arrival of the previous-generation S-Class.  [...]