Veille Automobile
“On a Mission”: BMW X3 goes to Mars. Global campaign for new BMW X3 uses innovative virtual reality to showcase passion and dedication.
"The new BMW X3 will be released in November, shortly after its world premiere at the IAA International Motor Show in Frankfurt. An extensive global campaign entitled “On a Mission” will accompany the launch of this successful model. Campaign highlights include a rousing TV spot with extreme athletes and a 360° virtual reality test drive on Mars, with continuation of the campaign in digital channels."
bmwgroup.com
Siège Social
Bureau Canada